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Written by: Matthew McGuire
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The Apple Event fall edition premiered new models that their iPhone 6s, iPad Pro and iWatches at the Bill Graham Civic Auditorium in downtown San Francisco on Wednesday, September 9.

Overall, the event featured updates from preexisting products by Apple. Their watches, iPhone and iPad’s will have new models coming out around the holiday season.

3D Touch

3D touchscreen monitors will be rolling out for the iPhone in the near future. Apple is taking the resources available, and truly transforming the way we interact with media.

The hardware and software combine to give the users a quick and easy way to multitask in between various applications.

Guests can watch the action unfold starting at 10 a.m. PDT / 12 p.m. CST. The presentation is currently on replay for those wanting to watch it online.  

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Click on the image above with a Safari browser to watch the event live.

Christie Hemm Klok, writer for WIRED, notes that the stream works on any iOS device—just visit the link in mobile Safari. If you’re watching on a computer, you’ll need to use Safari to access the livestream (we know, and we’re sorry too). If you have an Apple TV, you can stream the event directly to your television. Look for the special “Apple Events” channel on the Apple TV’s home screen.

Julia Love, writer for Reuters, talks about how Apple executives will be taking the stage at the Bill Graham Civic Auditorium, investors will be scrutinizing their plans for the next generation of the iPhone, which drove nearly two-thirds of the company’s $49.6 billion in revenue in the most recent quarter.

She goes on to discuss what is on deck for Apple. The company is widely expected to keep the size of the phones the same but upgrade it with an improved camera and Force Touch, a display technology that responds differently depending on how hard users press their screens.

A year after Apple rolled out iPhones with larger screens, touching off a frenzy of sales that saw revenue in the most recent quarter increase 32.5 percent from the same quarter a year ago, the latest upgrades may leave some investors and consumers underwhelmed.

“It’s getting harder and harder for Apple to compete against itself,” said analyst Bob O’Donnell of TECHnalysis Research.

Apple shares closed at $112.31 on Tuesday and are up 14 percent over the last year, although they are down nearly 12 percent in the last three months.

Fortunately for Apple, most consumers buy smartphones under a two-year upgrade cycle, meaning the company will still likely scoop up a lot of sales, said analyst Patrick Moorhead of Moor Insights & Strategy.

“The key point of reference is not how the new phone compares to the iPhone 6, it’s how it compares to the iPhone 5s,” he said.

Another likely focus of the event is Apple TV, a set-top box that has seen few significant updates since its release in 2007. Although Apple has yet to hammer out deals for a long-awaited television service, analysts say the company is poised to overhaul the hockey-puck-sized device.

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iPad Pro now works with Autodesk, and video editing software. The iPad Pro provides a 5K display monitor. They doubled the speed for Flash-based media, (another sign that Adobe Flash is not dying, but thriving.)

Love shows that nearly 20 percent of U.S. broadband households own at least one streaming media player, and Apple has a long way to go in the market, according to data from research firm Parks Associates.

Roku is the leader in streaming media boxes, accounting for 34 percent of all streaming devices sold in the United States in 2014, according to data from research firm Parks Associates. Google Inc’s (GOOGL.O) Chromecast and Amazon.com Inc’s (AMZN.O) Fire TV were next. The Apple TV box came in fourth.

“It’s important that (Apple) come out and really get up to date and potentially eclipse some of the other living room devices out there,” Moorhead said.

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Article updated: 09/09/15 at 7:26 p.m.

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