Professional Production Around the World on YouTube
After announcing the YouTube NextUp last month, three out of the four locations have filled up. The US and UK workshops have been closed for entries, but the Tokyo contest is still open. A piece of me would love to be able to afford to take time off work, and travel to Tokyo to learn their style of filmmaking.
Aside from learning in the studio and in the classroom. I do the majority of my learning online, and mainly on YouTube. Watching video tutorials has been effective for myself, with being a visual learner. Historically, we have learned from passing down skills and information one-on-one. After the printing press was created by the German Johannes Gutenberg around 1440, it gave the opportunity for producers to disseminate information via the printed word.
In the early 1900’s, the ability to manipulate images in a rapid manner, giving the illusion of motion was invented. After technology advanced, larger groups of individuals were able to produced videos and film for informative and entertainment purposes.
This provided a new form to sharpen skills with visual learning.
Before that moment, if you wanted to learn how to change a tire, one would have to find someone that already knew how to do it, or attempt to follow the instructions, if available. The reason I go over this progression, is to show how visual learning is important, and has not been around very long historically in comparison to the written word.
YouTube was launched in 2005, (the app in 2011) and continues to hold one of the top five spots for most used applications for 2015. In an era of disruption, it is important to see the companies that continue to strive in all situations.
Around this same time, smartphones had been adopted by the mass markets of developed countries worldwide. When we look at the methods of data distribution, YouTube itself has only been around for a fraction to the history within motion picture, and a fraction of that is compared to the history of the printed word. As a pervious teaching assistant, I saw the increased demand for visual learning among younger generations.
As a media producer, I see the importance of YouTube NextUp contest providing a platform to learn the professional trades of the film industry for the mass market of adopters that use and produce content on smartphones. Ethically speaking, I also see the huge importance of fostering independent voices around the globe to produce unbiased news, stories and content.
That being said, the demand for learning professional skills and building a larger reputation on YouTube is high. The workshops offered in the Spring of 2016 has mostly filled up, but if YouTube provides video content from some of the workshops, we can all learn from the event without having to be onsite. Within that, I find YouTube very useful. It gives users the chance to watch a presentation at a later date.
YouTube creators in the Los Angeles area can check out the studio and share laughs at Comedy Night on March 30, as well as a special event for Women in Tech – Hall of Fame Films on March 31.
This year I will be expanding my YouTube content to meet the demand of a visual hungry generation. I’ll still continue to write online, but combine it with a visual aid, to give the best of both worlds.