Amazon Web Services re:Invent 2016 took place from November 28 – December 2 throughout downtown Las Vegas.

This year the event celebrated their firth year as an interactive conference. 50,000 people joined the live stream from re:Invent 2016. Close to a hundred thousand people will engage with re:Invent in 2016. This trend will continue with more people looking to build skills in the technology industry.

We have covered AWS re:Invent for a second year now off-site. I see our company covering more tech conferences in the upcoming future onsite. With the online information available, I have been able to build a better understanding of AWS re:Invent 2016, but being on location provides a deeper learning experience.

This interactive event not only works as a product release conference, but also gives guests the ability to learn new skills in computer science.

One of the most exciting new products that was announced during AWS re:Invent 2016 was Amazon Polly. It is an artificial intelligence-based service that turns text into lifelike speech. As a Web producer, I not only look forward to people consuming content without having to read, but also to engage in conversation with artificial intelligence on topics within the article.

The first keynote by Andy Jassy below goes in detail on some of the upgrades taking place at Amazon Web Services. Scan over new products including: Amazon Athena, Amazon LEX, Elastic GPUs for Amazon EC2, AWS Greengrass, Amazon Aurora with PostgreSQL compatibility, Amazon Lightsail, Amazon Polly, Amazon Rekognition, AWS Snowball Edge, AWS Snowmobile, and four new instance types.

In the second video within our recap, Amazon.com CTO Dr. Werner Vogels goes into additional new products from re:Invent.

Each of the keynotes provide insight on the progression Amazon is taking to expand their company. One of the more intriguing new services in this keynote include AWS Shield.

Online security will continue to grow as important as home security, but with many people unaware of the ways to protect online data, AWS is providing enhanced security for companies with a strong online presence.

These new services include: Chef Automate, Amazon EC2 Systems Manager, AWS CodeBuild, AWS X-Ray, AWS Personal Health Dashboard, AWS Shield, Amazon Pinpoint, AWS Glue, AWS Batch, AWS Step Functions, Lambda@Edge, Blox, and more.

Breakout sessions at re:Invent provide guests with informative discussions covering different topics in computer science. Amazon Web Services has provided a large amount of online content covering different tracks within computer programming, online security, design and data.

Online companies provide a wide range of services to customers. These services and products are that exchanged online continue to grow each year. One element that I appreciate about this section to the event is that they focus on different industries on the Web, and provides insight within each field of business.

The event organizers have taken videos from YouTube on curated them for easy to browse consumption. Scan over all of the videos on their YouTube channel.

The first playlist goes over mobile trends in technology. Watch over discussions featuring application development and distribution.

The second playlist is the most relative to my field of business with media and entertainment. As an independent media producer, I also find the cost of AWS to be one of the largest factors that keep me from signing up with the service.

In reality, I have to focus on building revenue before the company can invest in more efficient servers, application deployment, and additional services with AWS.

It is my goal to directly compete with Turner Broadcasting. With more content going on the Web; that goal continues to become a reality everyday.

I do suggest AWS work on more financial-based courses for re:Invent 2017. Provide insight on how AWS has taken smaller companies, and helped them grow. Salesforce is not a smaller company, we are a smaller company. One can compare our review to other media outlets, and notice that we spent more time and effort overall. I am confident we will continue to grow, and in 2-4 years have the revenue to work more with AWS products.

It would be helpful to show companies like us how to grow with AWS, and it will benefit more companies overall, instead of a few with larger sums of revenue.

In the third playlist a series of videos display different methods on protecting online data with security. They show how Adobe and other companies keep their customers data secure. AWS Shield, you can help protect Amazon CloudFront, Elastic Load Balancing, and Amazon Route 53 resources from DDoS attacks.

For Web producers that have not experienced a DDoS attack, I envy you. For those that have experienced this issue, you probably know the value of security to prevent it from happening in the future. Find out more on AWS Shield on YouTube.