In late October and early November the news hit that Facebook’s revenue would be slowing down in 2017 with a focus on investing into the company.

After year-to-year success in the technology industry, Facebook has finally hit a wall known as the largest initial public offering since 2014, and that is the Snapchat IPO.

Investors have seen Facebook do well, and stumble over the past four and a half years. Overall, the stock has provided investors with stable returns to keep them happy.

Recently, Facebook and Mark Zuckerberg announced that Morgan Freemon would be the voice of their upcoming artificial intelligence project known as Jarvis. Along with that news, the tech company continues to find new ways to build revenue growth.

The Business Insider reported:

“As I mentioned last quarter, we continue to expect ad load will play a less significant role driving revenue growth after mid-2017. Over the past two years we have averaged about 50% compound revenue growth in advertising. Ad load has been one of the three primary factors fueling that growth. With a much smaller contribution from this important factor going forward, we expect to see ad revenue growth rates come down meaningfully.”

Once news hit that Snapchat would be going public with an IPO during the first quarter of 2017, combined with the slowing of revenue at Facebook; the stock has been in a downward trend since October 2016.