Amazon has recently launched a self-service marketplace for subscription-based companies to connect with consumers.

The company and Business Wire reported:

“Today, we’re excited to extend our selection by offering subscription businesses a self-service way to make their subscriptions available to millions of Amazon customers.” -Lovina McMurchy, general manager of Subscribe with Amazon 

The company is using this new platform to target consumers with informative and useful advertising. Julie Roehm, Creativebug Co-Founder shares her perspective on the new platform.

“The integration process for joining the marketplace was easy. The step-by-step integration guide gave us a checklist of everything we needed to do, and the sample seller account let us see what to expect before we even started.” – Julie Roehm, Creativebug Co-Founder

This self-service program allows subscription-based companies to offer customers multiple pricing options including: introductory, monthly, and annual pricing options, as well as the opportunity to explore offering Prime exclusive deals.

Digital subscriptions currently available in areas including: streaming content, news/magazines, learning, and lifestyle.

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