During the last episode, Richard and his team were confronted with the dilemma of gathering and producing paperwork for his business partner. The team at Pied Piper is also faced with another company having the name 'Pied Piper' registered with the Secretary of State. This causes Richard to have to use his negotiating skills to acquire the name legally. Along with the poor choice of Pied Piper for a business name, the team has to deal with trying to possibly rebrand and rename the company. Identify for early startups is hard to establish without proper planning. Preparation