The music industry has gone through some major changes since 1997. Before the Internet reached mass market, consumers would go to central record stores, produced by large-scale corporate record companies, and buy copies of albums for sale. Once Napster hit homes across the globe in 1999, music went from being controlled by a few record companies, to having thousands of independent labels rise from the ashes of the fallen major labels. As indie musicians took control of their music, they also took control of the financing and advertising their creative work. Overall, a majority of these startup record labels