SXSW 2017 is gearing up for another big year with live discussion from industry leaders, breakthrough international music, and interactive events to engage with in the heart of Austin, Texas. Listen in to an hour long preview from the second round of musical announcements with SXSWfm. JTNDaWZyYW1lJTIwd2lkdGglM0QlMjIxMDAlMjUlMjIlMjBoZWlnaHQlM0QlMjIxMjAlMjIlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy5taXhjbG91ZC5jb20lMkZ3aWRnZXQlMkZpZnJhbWUlMkYlM0ZmZWVkJTNEaHR0cHMlMjUzQSUyNTJGJTI1MkZ3d3cubWl4Y2xvdWQuY29tJTI1MkZTWFNXZm0lMjUyRnN4c3ctMjAxNy1hcnRpc3QtYW5ub3VuY2VtZW50LTExLTE1LTE2JTI1MkYlMjZoaWRlX2NvdmVyJTNEMSUyNmxpZ2h0JTNEMSUyMiUyMGZyYW1lYm9yZGVyJTNEJTIyMCUyMiUzRSUzQyUyRmlmcmFtZSUzRQ== New companies, entrepreneurs and startups will be also looking to make their mark at SXSW this year. Take a look over a quick guide to the SXSW schedule. On Thursday, March 9 guests can register with the festival. March 10 is opening day at SXSW. Guests with a platinum badge can experience