The Pied Piper team goes looking in all the wrong places for a logo. Erlich Bachman recruits a street artist by the name of Chuy to get some edge added to the brand. Bachman arranges a deal with Chuy for $10,000 to create the logo. The total budget for Pied Piper is $200,000. In reality the logo should probably not cost five percent of the total operating budget. Another issue that is brought up in episode five is that Richard had submitted an entry for the TechCrunch Disrupt competition, and forgot to withdraw the entry. For startups