[av_heading heading=’The Gateway to Live Concerts’ tag=’h3′ style=’blockquote modern-quote’ size=” subheading_active=’subheading_below’ subheading_size=’15’ padding=’10’ color=” custom_font=”]
Written by: Matthew McGuire

The amount of data is rapidly growing, and Think with Google takes a look at how mobile devices have been changing how consumers experience live events. Large-scale festivals, like SxSW and Coachellahave seen developments in attendance. The audience continues to increase online and live on site.

  • In 2014, the South by Southwest (SXSW) festival, witnessed a pouring of $315 million into the city’s economy. People are attending the event in higher numbers than ever: In 2014, an estimated 55,000 visitors checked out music showcases, 72,035 attended film screenings, and 45,500 visited the gaming expo and arcade.
  • SXSW in 2013, mobile watchtime of video content from the festival increased by 137% in March 2014 (versus a 79% rise on desktop).
  • In fact, one in five U.S. adults (20.6%) say their favorite part of YouTube is “getting music they can’t find anywhere else,” according to a recent Google Consumer Survey.1

An evolution of guests using mobile devices continues to take shape with fast-paced advancements in technology. In connection with guests watching video after events, the infographic displays data on how mobile content influences consumers decisions.

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Infographic Source: Think with Google


Elizabeth Roodhouse

1 Google Consumer Survey, February 2015, n=1804.

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Online video is undeniably one of the key areas of focus for marketers in 2015, as well as for the next few years, because spending on desktop online video alone is projected to grow 21% every year until 2019.

Google’s Brand Lift solution reveals these insights about YouTube ads in near real time so you can optimize on the fly.

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Matthew McGuire is the founder and editor of Crescent Vale News. In 2014, he acquired a master's degree in Professional Media and Media Management from Southern Illinois University Carbondale.