[av_heading heading='The Gateway to Live Concerts' tag='h3' style='blockquote modern-quote' size='' subheading_active='subheading_below' subheading_size='15' padding='10' color='' custom_font=''] Written by: Matthew McGuire [/av_heading] The amount of data is rapidly growing, and Think with Google takes a look at how mobile devices have been changing how consumers experience live events. Large-scale festivals, like SxSW and Coachella, have seen developments in attendance. The audience continues to increase online and live on site. In 2014, the South by Southwest (SXSW) festival, witnessed a pouring of $315 million into the city's economy. People are attending the event in higher numbers than ever: In 2014, an estimated 55,000 visitors checked out