HOMEGROWN Concessions® will serve good food from family farms at all-day music and food festival

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Written by: Matthew McGuire
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Farm Aid announced last Thursday that they will be partnering with Legends Hospitality to bring family farm food to concertgoers at Farm Aid 30 in Chicago on Saturday, Sept. 19.

Legends Hospitality and its culinary team will be responsible for managing the food and beverage service for the 26,000 concertgoers attending Farm Aid at FirstMerit Bank Pavilion at Northerly Island.

The music event brings attention and awareness to the importance of farming and agriculture.

“Farm Aid is pleased to partner with Legends Hospitality for the first time,” said Farm Aid Associate Director Glenda Yoder. “Since 2007, Farm Aid has served HOMEGROWN Concessions® to more than 200,000 concertgoers across the nation, growing new economic opportunities for family farmers by introducing music venues to family farm food sources.”

In addition, Legends Hospitality’s chefs will be creating specialty menu items for Farm Aid 30 with ingredients tailored to Farm Aid’s HOMEGROWN Concessions® criteria. These criteria requirements indicate that all ingredients are sustainably produced by family farmers using ecological practices and that the farmer received a fair price.

The core message puts the spotlight on the farmers and their produce.

Farm Aid supervises the sourcing of ingredients, relying on its expertise in good food supply chains and its strong network of family farm organizations. Farm Aid officials have noted that the recipes from Legends as part of HOMEGROWN Concessions® will include: grilled chicken chipotle sausages, a grilled portobello mushroom burger, vegetarian nachos, an organic chicken banh mi sandwich, a Chicago-style burger, a Farm Aid 30 sugar cookie, beef burgers and grilled chicken sandwiches.

Menu items will feature humanely raised protein and dairy, produce and ingredients sourced from local family farms and bread made with organic flour. Guests will be able to taste the quality of the ingredients, and the time and care put into the food.

“We are honored to be working with Farm Aid 30, with this year’s event marking a major milestone in the powerfully impactful campaign for family farms and genuinely good food for everyone,” said Angela Tassie, director of marketing and communications for Legends Hospitality. “We serve thousands of fans at venues across our country all year long, and this advocacy of reaching consumers with wholesome, inspiring messages about food and sourcing from family farms across America is also a goal of ours in our culinary culture and innovation in large venue food. We all are in awe of what Farm Aid has done and continues to do for our industry.”

Additional vendors include longtime Farm Aid food purveyors Patchwork Family Farms and Jalapeno Corndog Concessions, as well as Farm Aid’s own HOMEGROWN Youthmarket, a farm fresh stand staffed with local youth engaged in urban agriculture. Signature Chicago vendors like The Goddess and Grocer, Hewn bakery and Stock Café will serve their artisan creations.

The event also will include staff from the Careers through Culinary Arts Program, a national nonprofit organization that works with public schools to prepare underserved high school students for college and career opportunities in the restaurant and hospitality industry.

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Farm Aid 30 will feature performances by Farm Aid board members Willie Nelson, John Mellencamp, Neil Young and Dave Matthews — with Tim Reynolds — as well as Imagine Dragons, Jack Johnson, Kacey Musgraves, Mavis Staples, Old Crow Medicine Show, Jamey Johnson, Holly Williams, Lukas Nelson & Promise of the Real, Insects vs Robots, Ian Mellencamp and Blackwood Quartet.

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The HOMEGROWN Village includes hands-on activities that will engage guests in the ways family farmers are enriching our soil, protecting our water and growing our economy, in addition to bringing good food for good health.

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Tickets for Farm Aid 30 are available for purchase at www.livenation.com, the venue box office and by phone at 1-800-745-3000. Ticket prices range from $49.50 to $189.50. A limited number of tickets remains.
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National News

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