Google is diving into the deep end with advertising options in virtual reality. The company is currently developing prototypes to create a more interactive viewing experience for users.

Take a closer look at their more recent prototype with a multi-dimensional cube that providers the user the ability to sort through a list of interactive options.

Google/Alphabet is also providing a method for producers to build interactive ads for the Android platform. I’ve signed up for the development team, but often find myself reporting news, and have little time to develop new skills. Virtual reality is an interesting medium for producers overall.

Watch over the most recent keynote address covering the updates coming soon to Google Ads.