Lorde and iHeartRadio Utilize Snap Map by Snapchat to Create an Interactive Concert Experience
iHeartRadio and Lorde combined forces to host a unique concert experience for fans in the Los Angeles area.
The team at iHeartRadio recently had the cleaver idea to take the latest Snapchat update with Snap Maps, and connected that with a secret live set at the Houdini Estate.
She performed classic hits such as ‘Royals’ and ‘Buzzcut Season.’ Lorde also shared new music from her upcoming album Melodrama. Stream ‘Perfect Places’ from the upcoming album below.
The audience packed in for this special event in Southern California. Lorde provided insight on the track ‘Liability’ during the show.
“This is one of the earliest songs that we wrote, and it’s one that means a lot to me and I think is going to mean a lot to me for a long time. Some of the songs you write are about emotions that you’ve been feeling for a long, long time.” – Lorde
1. “Homemade Dynamite”
2. “Hard Feelings”
3. “Buzzcut Season”
5. “Sober 2 (Melodrama)”
6. “Writer in the Dark”
8. “The Louvre”
11. “Perfect Places”
12. “Green Light”
Connect with footage from the concert via the tweet, and stay updated with iHeartRadio’s Secret Sessions by following them on social media.
iHeartRadio noted that to create this special live show they launched an innovative social contest using Snapchat’s new feature Snap Map to give away tickets from August 23-27. Local fans entered by finding iHeartRadio’s Los Angeles personalities’ Bitmojis on Snap Map.