Amazon announced today their new technology-based grocery store in Seattle. The company has created an application to help shoppers connect with products. The app and store is called Amazon Go. If you watch the video below it gives a walkthrough of how the technology works. Amazon is pushing hard for a checkout-free shopping experience, but I'm not totally buying that line. Yes, customers do not have to check out, which is not all that time consuming overall. In addition, they do have to check in, so I don't see the big difference. Not only do you check in, but