Shoppers around the world will unite to save money from online purchases on July 11 for Amazon Prime Day 2017. 13 of the most developed countries in the world will be turning out deals for 30 hours straight. Additionally, Amazon has stated that new deals will roll out every 5 minutes. This form of marketing and advertising in real-time is one of the benefits from shopping with Amazon online. Amazon and Business Wire has shared a list of preview items including: 25% off select Haagen-Dazs and Halo Top ice cream 25% off select Coppertone Sunscreen products 25% off select