Prime Now, Fire TV, and Amazon Video Direct Amazon continues to expand at an exponential rate. In the first quarter if 2016, their operating income was $1.1 billion in the first quarter, compared with $255 million in first quarter 2015. That is almost an increase of four times the income they brought in a year prior. The tech company started off in 1994 providing an option for online shopping. Over the past twenty years, the company has begun to work with cloud computing, retail, delivery, consumer electronics, streaming original content and additional items on AmazonBasics. In an era of disruption, Amazon