Creative Control Debuts in +90 Theaters Creative Control, a film that debuted at SXSW 2015, is now in theaters across the states. After the release, Amazon Studios bought the film, and is currently distributing it in theaters, scan over select locations. In near future Brooklyn, an ad executive uses augmented reality technology to research and develop content with Reggie Watts. It shows the pitfalls and advantages behind producing ads in virtual reality. The film should be available to stream with Amazon Prime in the near future. Watch the trailer for the film, and additional clips from Creative Control on YouTube