Amazon Web Services have announced today a new customer service known as Amazon Connect. The platform will allow businesses to provide call centers for their customers to interact with one-on-one. Customers engage with products and services on a wide range of different platforms. Amazon Web Services is using their cloud computing technology to enhance the user experience for customers that prefer to speak with customer service representatives over the phone. Amazon and Business Wire reported: "Amazon Connect is a radical shift in the contact center space - there is no complex hardware configuration and management - Amazon Connect makes