Amazon has recently launched a self-service marketplace for subscription-based companies to connect with consumers. The company and Business Wire reported: "Today, we're excited to extend our selection by offering subscription businesses a self-service way to make their subscriptions available to millions of Amazon customers." -Lovina McMurchy, general manager of Subscribe with Amazon  The company is using this new platform to target consumers with informative and useful advertising. Julie Roehm, Creativebug Co-Founder shares her perspective on the new platform. "The integration process for joining the marketplace was easy. The step-by-step integration guide gave us a checklist of everything we needed to