It Takes Money to Make Money YouTube and Google have announced that new channels will need to have 1,000 subscribers and 4,000 hours of watch time within the past 12 months to be eligible for ads. This raises the bar extremely high for new channels to start receiving ad revenue. That being said, it also raises the debate on the motive behind content production on YouTube. When I started producing videos on YouTube in 2008 my main goal was to help musicians obtain larger audiences online. Ten years later, this is still my main objective, as well as helping bridge