Written by: Matthew McGuire

Each year holds an opportunity for media professionals to connect with audiences online. The emerging field of social media has given companies and individuals the ability to share content, make connections and build cliental online.

Audiences shift quickly in an era of technology and digital media. Methods used ten years ago, have already become outdated, but traditionally forms of communication, such as newsletters, still remain an effective tool to connect with audiences.

This year we plan to help media producers find the most productive channels to share content, data and creative materials.

Take a look at the search makeup of Facebook and Twitter with Google Trends.

A similar bell curve has taken shape for the two biggest giants in social media. As Twitter’s stock continue to stumble in the financial marketplace, Facebook has been staying flat for the past few weeks.

Pew Research Center reviewed the demographics for the top social media channels last August.

Recently, Mashable published an article on the top five most-used IOS apps that were free for download in 2015. The list featured:

1. Trivia Crack
2. Messenger
3. Dubsmash
4. Instagram
5. Snapchat
6. YouTube
7. Facebook
8. Uber
9. Crossy Road – Endless Arcade Hopper
10. Google Maps

One interesting note to this list is that Instagram and Snapchat were listed above YouTube and Facebook.

The trend to takeaway from 2015 is that users were more interested in ephemeral content, (media that lasts for a very short time.)

As a data producer, I find myself leaning to a archival style of media production. The ability to go back years, and review a photo or piece of art has always been invaluable to me. Times change, and so do personal preferences. Regardless my preferences, as a producer, it is always important to keep in mind the audience’s point of view.

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