Jim Bankoff, CEO and chairman at VOX Media. Photo by: SXSW / YouTube
Jim Bankoff, CEO and chairman at VOX Media. Photo by: SXSW / YouTube

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SXSW Interactive featured a live discussion with Jim Bankoff, CEO and chairman at Vox Media. Julia Boorstin, SR Media & Entertainment Correspondent for CNBC, speaks with Bankoff on the transition to digital media within journalism.

“Recode we acquired, that’s right. We acquired another company called Curbed, and we built Vox.com, The Verge, and Polygon from scratch. Sometimes we build them up, sometimes we buy them, but what they all have in common is talented voices creating brands that people love on a common technology platform that really enables them.” – Jim Bankoff CEO Vox Media 

As an independent media outlet, I found this discussion important as a media producer, and a consumer.


SXSW Interactive invites industry leaders from all over the globe to share their experience with audiences attending the event. Luckily, SXSW films and publishes discussions with some of the speakers at SXSW to view on YouTube.

Bankoff’s experience behind developing a successful media producer helped give me insight on the blueprint and structure behind his companies. In an era of disruption with media and news, it is important to find out how emerging companies are handling the opportunities and challenges online.

Creating the Modern Media Company | SXSW Interactive 2016

His insight covered understanding the audience to help build relevant content and advertising to their needs. The live discussion also covers a virtual reality project that The Verge released this past Monday.

“Please go on The Verge on Monday, [March 14] ‘news for the room here’, please go on The Verge on Monday, and bring your virtual reality glasses if you can, or Cardboard, or whatever because you will be able to view the first 360 interview with the First Lady Michelle LaVaughn Robinson Obama, we filmed with the approval of the White House.” – Jim Bankoff 

Watch the video by The Verge on YouTube.

For the best experience, watch in Google Cardboard VR or the YouTube app on a mobile device.


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Matthew McGuire is the founder and editor of Crescent Vale News. In 2014, he acquired a master's degree in Professional Media and Media Management from Southern Illinois University Carbondale.