Google releases Accelerated Mobile Pages, AMP project. Photo by: Google News Lab / YouTube
Google releases Accelerated Mobile Pages, AMP project. Photo by: Google News Lab / YouTube

User Interaction and Surfing the Web at Top Speed

Google has been working on delivering Web articles to consumers at a faster rate with their Accelerated Mobile Pages (AMP) program.

The Washington Post has recently published a case study on their interaction with AMP.

They note that the platform has built a stronger and larger audience, as well as delivering content at a faster speed.

“We have seen load times average 400 milliseconds, an 88% improvement over our traditional mobile website. This has made readers more likely to tap on Washington Post stories because they know our articles will load consistently fast.” – David Merrell, Senior Product Manager at The Washington Post

Some of the recent updates with AMP is utilizing live updatesanalytics behind connecting content from publishers to mobile online consumers, and advertising options for AMP content.

Google has noted: ‘Since its launch 6 months ago, the Top Stories carousel on mobile has taken off. We recently rolled out the carousel to additional countries including Australia, Colombia, Argentina, the Netherlands, and the Ukraine.’

To date we have more than 150 million AMP docs in our index, with over 4 million new ones being added every week.

AMP continues to expand to geographical areas, as well as expanding the functionality with the platform.

AMP + Progressive Web Apps: Start fast, stay engaged - Google I/O 2016

How AMP achieves its speed - Google I/O 2016