User Interaction and Surfing the Web at Top Speed
Google has been working on delivering Web articles to consumers at a faster rate with their Accelerated Mobile Pages (AMP) program.
The Washington Post has recently published a case study on their interaction with AMP.
They note that the platform has built a stronger and larger audience, as well as delivering content at a faster speed.
“We have seen load times average 400 milliseconds, an 88% improvement over our traditional mobile website. This has made readers more likely to tap on Washington Post stories because they know our articles will load consistently fast.” – David Merrell, Senior Product Manager at The Washington Post
Google has noted: ‘Since its launch 6 months ago, the Top Stories carousel on mobile has taken off. We recently rolled out the carousel to additional countries including Australia, Colombia, Argentina, the Netherlands, and the Ukraine.’
AMP continues to expand to geographical areas, as well as expanding the functionality with the platform.