Amazon announced today that they will be offering a streaming service to Prime members for $7.99 and for non-member $9.99 a month.

They have also announced: ‘exclusive “for Echo” subscription plan that is available for $3.99/month with full access to Amazon Music Unlimited.’

“Amazon Music Unlimited brings real value to the millions of people who are already Prime members, with a choice of subscribing for only $7.99 a month or even $79 per year. Plus, customers are going to love Amazon Music’s all-new app for iOS, Android and desktop,” saidJeff Bezos, Amazon Founder and CEO.

Amazon will face strong competition in the music streaming marketplace, but I have noticed that users have been building music, film and media libraries based around the digital devices they own. An example would be an Android user that usually buys the latest Galaxy phone, as well as Windows-based computers; it would make sense for them to use the default library on the PC to store their smartphone and desktop music.

Currently, I do have music stored in different accounts across Apple, Amazon, Google Play, YouTube, and online storage where I have uploaded music files to save long-term. That being said, I see that most consumers do not want to have multiple music streaming subscriptions, or libraries to contain content. It is my view that in the future, consumers will be looking to simplify their consumption habits with brands and producers they use the most.

One intuitive component to Amazon Music Unlimited is connecting lyrics and track titles from songs to search inquires with Alexa. Amazon Echo, also known as Alexa, is a voice commend system that takes verbal cues from the user, and turns them into actions within the computer.

Amazon Music Unlimited offers over 10 millions songs for music buffs to dig into. As music streaming continues to grow, the level of competition will continue to build. Amazon and other streaming companies will need to find artists to brand their service. Jay-Z probably did the best branding job in music streaming, but lacked overall vision. It will be interesting to see how Amazon develops this new service.

One element that should be noted is that if a user decides later that they want to enjoy Amazon Music Unlimited on multiple devices. Note that Amazon wants users to upgrade to a standard plan for an additional $4.00/month for Prime members ($6.00/month non-Prime customers) for additional devices. Examples of the devices include: Fire devices, iOS, Android, Web, PC, Mac, Sonos and more. They also have family plans available for consumers with a larger demand.

The company has announced upcoming news: ‘a new “For Family” subscription plan will be coming this year, allowing up to six family members simultaneous access to Amazon Music Unlimited for $14.99/month or $149/year. Amazon Music Unlimited also will be available for customers in the U.K., Germany and Austria this year.’