A Report by comScore Displays that YouTube had a Large OTT (over-the-top) Content Footprint with 53% of Those Homes
Online streaming services is becoming the next main source of entertainment consumption.
In a recent report by comScore, they found that Netflix is currently leading the pack of Internet streaming services with a 75% adoption rate in homes within the United States that have Internet.
comScore identifies OTT as over-the-top content. It can also be seen as Internet streaming services such as Netflix, Amazon, Hulu and Sling.
- The report notes that 50 percent of households still yet to engage with OTT as of December 2016. This creates a major opportunity for the current services to expand, as well as for additional services to fill niches in different forms of entertainment.
Their report also noted the rise of Sling, but their ability to create content that matches up with the amount of days per month viewed appears to have less in demand when compared to Netflix and YouTube.
YouTube is adapting after the advertising issue they had recently. The Los Angeles Times reported that YouTube will only be serving ads on videos with channels that have over 10,000 views.
In addition, YouTube TV is currently expanding into different markets across the United States. Consumer Reports note that the service is currently only available in: Chicago, Los Angeles, New York, Philadelphia, and San Francisco.
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