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Netflix Leading Internet Streaming Services with 75% of Connected Homes in the United States
Online streaming services is becoming the next main source of entertainment consumption. In a recent report by comScore, they found that Netflix is currently leading the pack of Internet streaming services with a 75% adoption rate in homes within the United States that have Internet. comScore identifies OTT as over-the-top content. It can also be seen as Internet streaming services such as Netflix, Amazon, Hulu and Sling. The report notes that 50 percent of households still yet to engage with OTT as of December 2016. This creates a major opportunity for the current services to expand, as well as
YouTube TV Joins the Cable-Cutting Movement Away From Traditional TV
The cord-cutting race to filling demand with a new generation is heating up with YouTube TV recently announcing that they would be launching a television streaming service. This step by Alphabet/Google is a more aggressive move to capture additional revenue for the company. Currently several tech companies are providing streaming television, but each one has its strengths and weaknesses. Currently, users can input their email and zip code to be notified when the service for YouTube TV will be arriving to their area. Sling TV is one of the more established television streaming services with two years of experience.