2017 MTV Video Music Awards promotional shot. Photo by: MTV / YouTube
2017 MTV Video Music Awards promotional shot. Photo by: MTV / YouTube

The VMAs initial promotional video directed by Floria Sigismondi

MTV will host their 34th annual Video Music Awards from Forum in Inglewood, California on Sunday, August 27 at 8:00 p.m. ET/PT.

The award ceremony will showcase the hottest talented within the music industry in Southern California.

E! online reported:

‘Last year’s MTV Video Music Awards drew 6.5 million viewers, down 34 percent from 9.8 million for 2015’s L.A.-based show. It was simulcast on 11 cable networks owned by MTV’s parent company Viacom, including CMT, Comedy Central, Logo, MTV2, Spike, TV Land and Vh1.’

Preview the VMAs with their first promotional video on YouTube. Stay connected with the Video Music Awards 2017 updates on social media.

The Countdown To The 2017 Video Music Awards Begins | MTV