Snap, Crackle, Pop, and Lock with the 2018 Super Bowl Commercials
The Super Bowl is taking place this upcoming Sunday, and multiple major companies have already released their commercials for the advertising breaks.
As a video producer and someone that works with advertising, I wanted to breakdown some of these advertisements and go over them before Sunday.
Browse over these previews and synopsis overviews to the hottest commercials of the year.
DORITOS BLAZE vs. MTN DEW ICE | Super Bowl Commercial with Peter Dinklage and Morgan Freeman
This pairing of two different products work well together.
First viewers are shown an ad for a spicy food product from Doritos. Second we are shown a thirst-quenching beverage to provide refreshment. They are paired together due to the amount of chips and beverages that are bought around the Super Bowl.
Next, the marketing team researched recognizable people that have mass appeal across multiple demographics. They selected music that also pairs with extremely recognizable songs.
At the beginning of each advertisement the company uses power of suggestion by showing the product being consumed.
Personally I love Busta Rhymes and Missy Elliott’s music. The creative team used the popularity from lip syncing to merge with the content of the ad.
Alexa Loses Her Voice – Amazon Super Bowl LII Commercial
Jeff Bezos and Amazon creates an excellent story that uses a conflict and problem to overcome.
The company logo is shown in the background during the second scene. Always look for background content to see additional meaning to advertisements and television programs.
One interesting element that I noticed about the acting is when Bezos asks an employee if the concept of using voiceover actors is a good idea. The employee closes their eyes, and replies with a lie. Often people will avoid eye contact when lying.
Once again this commercial uses recognizable people to attract attention. Gordon Ramsay makes an appearance with his foul mouth antics.
The marketing team taps into sex appeal to draw the audience in as well.
In closing, I find Alexa and Siri have extremely similar voices.
Budweiser 2018 Super Bowl Commercial | “Stand By You”
This advertisement starts off with an actor getting out of bed. I find him to look a lot like Jim Breuer. I doubt Budweiser is lacking on an advertising budget. This appears to be lazy casting unless the actor really is a Budweiser employee. If that is the case, I would have still gone with Jim Breuer.
The original track ‘Stand By Me’ should not have been remastered, and should be performed by Ben E. King. It has way more soul.
This commercial shows a product of Budweiser for water. Which is interesting. I didn’t know they made canned water.
Peyton Manning: Vacation Quarterback | Super Bowl Spot
Peyton Manning may be too old to win Super Bowls, but he is the perfect age to be a spokesperson for Universal Orlando.
The casting on this commercial is done extremely well.
The writing and delivery is also executed far above average.
Overall, this advertisement did an excellent job of selling the product.
M&M’S Super Bowl Commercial 2018
A classic staple to M&M’s commercials is the desire to eating the animated actors.
Right when I think the commercial is going well, they interrupt it with a truck hitting Danny DeVito. I personally am not rushing to store to buy M&M’s after seeing that. The physical comedy did not make me laugh.