The Key to Success with Content Marketing is Distribution In 2018 a surge of companies are merging with the Web to engage audiences that primarily use smartphones to find news, data, products and services. Along with the influx of new users to online platforms, many marketing and advertising companies are looking to capture the attention of these users with effective forms of digital media. Currently, there are several different platforms to engage potential customers online. One of the biggest differences that I find within different companies is their investment in distribution. An example for distribution can be seen within the