Small Business Saturday follows the madness from Black Friday each year by inviting consumers away from the big box stores, and down to Main Street to help spur and drive the local economy. Yesterday was also Record Store Day Black Friday, which is an annual event that provides local, independent record stores with limited released vinyl to bring in shoppers. This initiative creates a large buzz for indie record stores. What Small Business Saturday is missing from their annual event is driving force that will draw in crowds. The element that Record Store Day has benefited from is the communication