The tracks and conference dates for the virtual reality and augmented reality at SXSW start today and move through the next two days. Guests will be able to connect with mixed reality programs to test out the interactive experiences. Scan over the complete schedule for AR & VR events in Austin. Virtual Cinema will be held on March 16 from 11:00 a.m. to 6:00 p.m. The SXSW Virtual Cinema is returning for its second year as our exhibition space for this new and exciting creative world located at the JW Marriott during SXSW 2017. In addition to films, on