Extreme snowfall caused by climate change. Photo by: Pexels.com
Extreme snowfall caused by climate change. Photo by: Pexels.com

The Aftermath of the California Wildfires, A Government Shutdown, Obama is Giving Out Gifts at a Children’s Hospital, (This is America) in 2018

This past year has been memorable for many reasons to those that dared to take chances in 2018. For those risk-takers; some of you may have felt the joy of success, and others may have felt the disappointment of defeat. Each day provides a new opportunity for us to evolve in our own way. We now take a look back with our annual year in review.

A series of talented photographers worked with our clients this year. Samantha Harvey and Bri Morgan assisted with writing and photography. It is always an honor to share any form of art and self-expression on the website. We often provide preview coverage for events, and will conduct interviews with performers. During this past year, I can’t say thank you enough to those that worked with our outlet.


At the end of 2017, I put together a list of goals for the website to push for over the past twelve months. One of the goals was to publish 1,000 articles in one year, and we ended up at 290. During this past year, I focused more on a new full-time position as a multimedia designer with another company. It has provided me additional experience as an editor and producer. That being said, one of the important lessons I have started to master is multitasking multiple projects.

Over this past year I have challenged myself with managing multiple campaigns regarding content management. After reviewing my work in 2018, I am fulfilled with the advancement in my career, but I see room for improvement in the way I manage my time and resources.

The following is a series of goals that is on our radar for 2019.

Goals for 2019

  1. Produce 1,000 articles in one year.
  2. Write content that adds value and benefits to the audience.
  3. Produce 10-20 YouTube videos.
  4. Interview 10-20 new artists.
  5. Connect with similar companies.
  6. Write more on physical health, mental health, and ways to support one another.
  7. Manage my time and attention more effectively between different projects.
  8. Develop a new marketing plan for 2019 regarding our clients.
  9. Take care of our current clients.
  10. Build connections with potential clients.

Next, we take a look at our top three articles from 2018.

Top Three Articles from 2018

  1. Netflix 2018 Slate Features David Letterman, Dirty Money, Snoop Dogg, and Bill Nye Saves the World (Web link)
  2. Tony Robbins Breaks Down the Psychology Behind Business for Startups and Entrepreneurs (Web link)
  3. Gem and Jam Festival 2018 Review Featuring Music, Culture and Divine Energy in Tucson, Arizona (Web link)

A Correlation Between the Going to the Gym and Content Marketing

In addition to the goals for 2019, and a recap of 2018, I also wanted to share a metaphor for those wanting to expand their awareness online.

Over the past ten years, I have developed a strong skill set in Web publishing. Adversely, I have only been going to the gym for the past year and a half.

What I have noticed is that publishing an article to the Web is like doing an hour of exercise. As business owners, trendsetters, industry leaders, and many others wanting to understand how to develop an audience online. The work that goes into creating a successful brand online is similar to putting in the work at the gym.

If you want a body with defined muscles; my suggestion is to work out 5 times a week for two separate one hour periods, once in the morning and once in the evening. This would be close to 10 hours of work per week.

Furthermore, if you want an online brand with an organic audience, close to 20 hours of work a week is required.

My projection for 2019 will be to attempt to write on average 83 articles each month, 20 each week, and close to 3 each day. In reality, it is extremely difficult to write three engaging and informative articles each day on top of working a full-time gig. But if you want to be successful in a demanding industry, it is important to manage time carefully.

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Matthew McGuire is the founder and editor of Crescent Vale News. In 2014, he acquired a master's degree in Professional Media and Media Management from Southern Illinois University Carbondale.