Native Advertising, Data Analysis and Conventional Marketing Tips and Insight SXSW Interactive featured a live discussion with Jim Bankoff, CEO and chairman at Vox Media. Julia Boorstin, SR Media & Entertainment Correspondent for CNBC, speaks with Bankoff on the transition to digital media within journalism. "Recode we acquired, that's right. We acquired another company called Curbed, and we built Vox.com, The Verge, and Polygon from scratch. Sometimes we build them up, sometimes we buy them, but what they all have in common is talented voices creating brands that people love on a common technology platform that really enables them." - Jim Bankoff CEO Vox