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  • A shopper looks over vinyl records before Black Friday. Photo by: Pexels.com

Sony Music plans to Relaunch Distribution with Vinyl Records

By |June 30th, 2017|Categories: Advertising, Entertainment, Featured, Japan, Music News, National News, Pop Culture|Tags: , , , , , |

The era of vinyl records continues to make a comeback with Sony Music resuming production from a distribution center in Japan. They plan to relaunch vinyl production in March 2018. During the '70s to the mid '80s vinyl records were the primary medium for people to listen to music.  As the the compact disc (CD) became popular in the '90s, the vinyl record medium was slowly replaced with a plastic, and cheaper method to produce music for mass consumption. After the CD has its run for a decade, digital music started to replace the CD. This would starting in

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Google takes a Closer Look at Advertising in Virtual Reality with Area 120

By |June 29th, 2017|Categories: Advertising, Augmented Reality, Economy, Entertainment, Featured, Google, National News, Pop Culture, San Francisco, San Jose, Tech News, Virtual Reality, YouTube|Tags: , , , , , |

Google is diving into the deep end with advertising options in virtual reality. The company is currently developing prototypes to create a more interactive viewing experience for users. Take a closer look at their more recent prototype with a multi-dimensional cube that providers the user the ability to sort through a list of interactive options. Google/Alphabet is also providing a method for producers to build interactive ads for the Android platform. I've signed up for the development team, but often find myself reporting news, and have little time to develop new skills. Virtual reality is an interesting medium for

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Google Partners gives Business Owners and Startups Insight and Training

By |May 6th, 2017|Categories: Advertising, California, Economy, Entertainment, Featured, Google, National News, Pop Culture, San Francisco, San Jose, Tech News, World News, YouTube|Tags: , , , , , , , , |

Google Partners is a informative platform that allows businesses to gain knowledge within their industry via Google. The Internet can be overwhelming at times, and I wanted to break down some of the features by Google to easily understand. When setting up an email account with Google, the company allows users to the Google Drive platform as well as many other applications designed by their company. These applications can be very useful for businesses and producers. From translation to social media, Google provides a large amount of tools for producers first starting out on the Web. If you feel that

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Recap the NAB Show from Las Vegas with Discussion and Insight on Technology

By |April 27th, 2017|Categories: Advertising, Entertainment, Featured, Film News, Las Vegas, National News, Nevada, Pop Culture, Tech News, YouTube|Tags: , , , , , |

The NAB Show just wrapped presentations from downtown Las Vegas today. The trade and tech show was held over April 22 - 27. Industry leaders in film, gaming, mobile Web, virtual reality and tech converged to share information in their field. Adobe Creative Cloud shared a video covering some of their work at the NAB Show 2017: https://youtu.be/Ejf088hANus Additionally, check out a conversation on organic reach and viral content. Media producers continue to finds ways to engage with audiences. This conversation gives industry knowledge to connecting with consumers. The 2017 NAB Show has a few videos posted to their YouTube

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Preview the Winners for the 2017 Webby Awards before the Online Stream on May 16

By |April 27th, 2017|Categories: Advertising, Entertainment, Featured, Film News, Music News, National News, New York City, Pop Culture, Previews, Tech News, World News, YouTube|Tags: , , , , , , , , , , , |

Each year people vote and support their favorite Internet projects with the Webby Awards. This year the award ceremony honors The Women's March, Lady Gaga, & Pokémon GO. The 21st annual Webby Awards will be streamed online May 16 from Cipriani Wall Street in New York City. The 2017 Webby Awards will be hosted by comedian Joel McHale. This event will feature Special Achievement Winners including: Van Jones, Solange, Steve Buscemi, and The Women's March. The Webbys has six major media categories that they honor with: Websites, Film & Video, Advertising, Media & PR, Social, Mobile Sites & Apps and Podcasts &

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Advertising on Social Media in Comparison to Radio, Newspaper and Televison

By |April 20th, 2017|Categories: Advertising, Economy, Entertainment, Featured, Film News, Google, National News, Pop Culture, Tech News, United States, YouTube|Tags: , , , , , , , , |

As a media producer with over seven years experience producing Web content, I have been able to find out the best practices to advertising for different companies. Before a company sets an advertising budget, before a company opens their doors, and before they pick out a spot for the business, the first thing a company should do is create a new product that fills demand. Once the company has gauged the amount of revenue they will collect in comparison to spending costs, then they can start to create engaging ways to deliver the product to a mass market. The

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YouTube and Google Developing Additional Controls for Advertisers

By |March 24th, 2017|Categories: Advertising, Economy, Entertainment, Featured, Film News, Google, National News, Politics, Pop Culture, Reviews, Tech News, United States, World News, YouTube|Tags: , , , , , , , |

Google and YouTube are in hot water over questionable content that is connected to international advertising companies such as AT&T, Verizon and Enterprise. The Wall Street Journal reported today that PepsiCo, Wal-Mart, Dish Network have stated they are suspending Google non-search ads. Google and YouTube made a statement covering their safeguards: Safer default for brands. We’re changing the default settings for ads so that they show on content that meets a higher level of brand safety and excludes potentially objectionable content that advertisers may prefer not to advertise against. Brands can opt in to advertise on broader types of content if they choose.

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Verizon Wireless Unlocks Unlimited Data for Users in 2017

By |February 13th, 2017|Categories: Advertising, Economy, Entertainment, Featured, National News, Pop Culture, Tech News, World News, YouTube|Tags: , , , , , , , , , |

Verizon Wireless customers can rejoices with additional data being offered by the company for $80 a month. Users do have to sign up for auto pay to connect with the unlimited data plan. Their 'unlimited plan' is limited though, just like the other major communication companies. That being said I still find this opporunity to be useful for many Internet users. It depends on where you live, but when I was staying in Southern Illinois, Mediacom was supplying my Internet, and it was moving slower in comparison to using the Hotspot feature with my Verizon data. Also, when I

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Social Media Overview: Twitter, Google, Instagram and WordPress

By |January 1st, 2016|Categories: Advertising, Economy, Global, National News, Pop Culture, Tech News, YouTube|Tags: , , , , , , , , , , |

[av_heading heading='Augmented Social Media in 2016' tag='h2' style='blockquote modern-quote' size='' subheading_active='subheading_below' subheading_size='15' padding='10' color='' custom_font=''] Written by: Matthew McGuire [/av_heading] Each year holds an opportunity for media professionals to connect with audiences online. The emerging field of social media has given companies and individuals the ability to share content, make connections and build cliental online. Audiences shift quickly in an era of technology and digital media. Methods used ten years ago, have already become outdated, but traditionally forms of communication, such as newsletters, still remain an effective tool to connect with audiences. This year we plan to help media producers

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An Introspective Look at Adobe Creative Cloud

By |December 13th, 2015|Categories: Advertising, Economy, Film News, Gaming, Global, National News, Tech News, Utah|Tags: , , , , , , , , |

[av_heading heading='The Evolution of Adobe Flash & the Creative Cloud' tag='h2' style='blockquote modern-quote' size='' subheading_active='subheading_below' subheading_size='15' padding='10' color='' custom_font=''] Written by: Matthew McGuire [/av_heading] Adobe Creative Cloud continues to evolve moving into 2016. One of the biggest changes set to take place is the rebranding of Adobe Flash within the Creative Cloud. For producers that use Adobe Flash to create rich animations, the primary functions in early 2016 will be under Animate CC. The Adobe team is also adding more options to create compelling motion graphics for online different audiences. One of the new options will allow users to export to

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